Selling and Purchasing Why You Should do Business with Us
Whether you are looking to sell or purchase a boat, you should give Offshore West serious consideration for assisting you. Why? For many reasons.
We are now represented on both coasts, with offices in Newport Beach, California, and our new office in Dania Beach, Florida (near Ft. Lauderdale).
Our precisely directed marketing and advertising strategies set us apart from other brokers. Strong positioning with key yachting publications, carefully targeted mailings, an established web site, and long-term boat show attendance are the important avenues we employ to get your boat sold.
Print advertising keeps your boat in front of the yachting public. On a national basis, you will find us in Yachting, and on a regional basis in Sea Magazine and Southern Boating.
Our web and Internet presence covers all the bases. We are a longstanding member of the two leading MLS services for yachtsYachtWorld.com is the No.1 consumer site for yacht searches, and Yachtcouncil.com is the broker's equivalent, which allows us highly detailed information such as yacht history on a particular boat. Besides these MLS sites, we have the benefit of www.offshorewest.com, the user-friendly information site you are currently viewing. We also have a second web site at www.yachtworld.com/offshorewest, which is part of the Yachtworld network of subscribing yacht brokers and new boat dealers.
Email marketing campaigns directed to our large, and growing, list of prospects, yachting enthusiasts, and yacht brokers. These "eblasts" frequently announce new listings, price changes, location changes, etc. Using eblasts, large numbers of prospects can be contacted on a moments notice. Response is immediate and can be tracked, insuring effective campaigns.
Our direct mail includes postcard mailings that highlight our current brokerage listings. The extraordinary precision of our direct mail gives it more punch than most. We now have the ability to exactly target owners of specific size, make, and model-year boats, substantially increasing response and effectiveness. Our direct mail lists have recently been greatly enhanced and enlarged by an in-house research project directed at identifying owners of high-end yachts over 40-feet. The database is also continually updated with qualified individuals that have made an effort to find us or that Offshore West has selected from boat show attendees. The result is a painstakingly distilled list of high net worth yachting enthusiasts who are exactly the kind of folks most likely to be looking to purchase your yacht.
In addition to postcard mailings, we also distribute and mail our glossy, colorful, biannual newsletter, Offshore Currents. With news, yachting advice, stories, and lots of pictures, Offshore Currents shows the fun of yachting side by side with your listing.
Offshore West takes boat shows to a different level. Year after year, we participate in all major in-the-water shows. Our long-term consistency has given us priority for prime show space, especially at the two Newport Beach shows.
Although the sale or purchase of a yacht involves serious money, yachting at its core is really all about fun. Our goal is to keep it that way. Our friendly and responsive sales staff has many years of experience as well as ongoing training. They understand the marketplace, and they listen to you to determine the best plan to meet your requirements. Offshore West takes great satisfaction that most of our clients frequently drop by just to say hello. For us, this is confirmation that their experience was a positive one.
Our annual Offshore Rendezvous, held in colorful locales from Mexico to the Pacific Northwest, give our clients a chance to gather, trade stories, have fun, and get the most out of the yachting lifestyle. That's why you will hear a lot about the Offshore West "family".